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Case Study

Vela

Across the Spectrum: Vela Delights Customers and Grows Revenue with Automated Menu Integration

Kirsten Barber, General Manager
May 5, 2017
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vela-case-study.jpg

Background

Vela prides itself on creating a great customer experience. “We want everyone feeling welcome coming into our store,” says Kirsten Barber, store manager. Rather than label products by strain, Vela wanted products oriented around the type of experience a customer is seeking.

To achieve this, Vela created the Vela Spectrum™. Based on a customer’s desire to Hush, Unwind, Flourish or Ignite, Vela’s budtenders can guide each customer to the right product for them. Instead of a conversation that centers on particular product strains, Vela is able to engage customers in the context of particular experiences.

“It gives people a sense of control over the experience. People enjoy that.”

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Challenge

With the Vela Spectrum helping drive new visitors in the door, Kirsten was faced with finding ways to keep them coming back. For this, Kirsten relies on promotional programs and menu services such as Leafly to encourage repeat visits.

In the past, Kirsten’s team spent hours off the floor each day ensuring menus were accurate. “We would go in and manually update the Leafly menu. It was such a hassle because we had to do these manual updates multiple times a day.” It was a constant exercise reconciling what Vela had available at the moment with what was displayed on Leafly.

"I like so much about Green Bits. I don’t know where to start. Green Bits is a very integral part of our operation."

 

Kirsten Barber, General Manager
Vela

Green Bits Solution

Enter Green Bits. With real-time inventory that automatically syncs with Leafly, Kirsten’s team now spends more time on the floor with customers rather than in front of a computer updating menus.

Using Green Bits’ wide array of product tags, Vela is confident that items show up accurately and automatically on its Leafly menu. Because of Green Bits, Vela’s Leafly menu listing is always in sync with the inventory on the retail floor.

Green Bits has become a key component of Vela’s customer-first and customer-friendly approach.

“Without an accurate menu, you risk disappointing customers. To Vela, every customer matters. We don’t want a customer visiting in search of a very specific product only to find we no longer have it.”

Vela


1944 1st Ave South
Seattle, WA
206.457.4359
VELACOMMUNITY.COM


VELA IS UNIQUE IN WASHINGTON WITH VIEWING WINDOWS INTO AN ADJACENT GROW & EXTRACTION LAB - ALL UNDER ONE ROOF

What does this mean to Vela? In short, more revenue.

Kirsten now knows Vela will not miss a sale. “We look at it like this. A loyal customer who visits a couple times a week might mean $3,000-$4,000 in revenue to Vela over the course of a year.” Alienate just a couple loyal customers each year and the impact on revenue becomes significant.

And with the prevalence of review sites and word-of-mouth, the impact spans wider than just one customer.

“Without an accurate menu, not only do we risk losing a loyal customer but we might not get a chance to serve several others - including out-of-town visitors - who never walk in the door.”

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OVER $2.0 BILLION IN SALES PROCESSED ANNUALLY

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