case study

Altitude Dispensary

Altitude Dispensary Cuts Customer Wait Times & Delivers Superior Service with Greenbits
Jordan Atencio – Manager


With three stores in the Denver metro area, Altitude Dispensary knows cannabis success. We recently caught up with Jordan Atencio, manager of Altitude’s Aurora store, to learn more about the business.

Jordan has been in the cannabis industry for five years and brought his experience to Altitude when the Aurora store opened in October 2015.

The store has a loyal local customer base, but also draws heavy out-of-state traffic from nearby Denver International Airport. This mix of customers drives an average of more than 400 transactions per day for Altitude – a bustling retail business!

Jordan Atencio Manager – Altitude Dispensary

"Before Greenbits, we were accustomed to an environment where things would stall. With Greenbits, the system is stable and transactions are fast."


Altitude prides itself on delivering a great customer experience. “We stay on top of the trends in the industry. Whether it is demand for flower, concentrates, edibles or topicals, we try to orient our shopping experience around the latest interests of each customer.”

Yet, with the heavy volume of customers, Altitude struggled to effectively manage customer queues. There were times when as many as 25 customers were either in the waiting area or trying to complete a transaction. Altitude’s prior retail system couldn’t handle the volume.

“We had customers waiting upwards of 20 minutes and systems stalling. It was tough to find a day where we could tend to our customers without running around with our heads cut off. We had to begin discounting to keep people happy. At that point, it is not very constructive.”

Greenbits Solution

Altitude made the switch to Greenbits to speed up transactions and deliver the type of customer experience Jordan and his team pride themselves on. Greenbits could provide the speed and stability that Altitude was looking for.

The Greenbits barcode system facilitates fast check-out and Greenbits’ 99.99% uptime allows Altitude to manage customer queues even during peak hours. This eliminates the need to give away discounted product to salvage customer relationships.

“For the budtender, it is very user friendly. We can educate customers on new products, listen to their thoughts on the products they’d like to see – essentially deliver an intimate experience. And all while getting customers in and out as quickly as possible.”

Altitude Dispensary

“Oh, the situation is a lot better than before,” says Jordan.

Altitude now fulfills the company’s service promise. Budtenders can engage with new customers who have lots of questions. Yet, wait times and transaction times for all customers have been reduced an order of magnitude with Greenbits.

“Our regulars, who know exactly what they want, have benefited from the improvement in the system and the improvement in the customer experience.”

And for Jordan?

“My life as a manager has gotten much easier. Issues that used to impact my daily routine are gone. I have more time to coach my employees.”






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