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Californian growers and retailers brace for cannabis competition

The new regulations are painstaking. In a system called track and trace, the state of California aims to account for the whereabouts of the produce of every single cannabis plant — from the seed being planted all the way to a small amount of dried weed in a hash brownie — in real time. 

“These burdens are higher than I’ve ever seen in any industry,” says Ben Curren, chief executive of Green Bits, a software system that aims to streamline compliance for cannabis businesses. “Most small businesses have trouble doing payroll and taxes,” he says. “You now have to run like [US chain] Target or something, where you know where every single thing in your store is every single moment of the time.”

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